Hasta La Creative!

Celebrity arrests, affairs and social media snafus fill infinite tabloid pages and fuel a myriad of gossip sites, making it seem as though that’s just life today as a Hollywood star. But what happens when that life touches Madison Avenue?

Brands with celebrity spokespeople face unique challenges from finding the right fit for a brand, vetting them properly and then managing them through the shoot and beyond into the real world. It can be a journey of both angst and opportunity. So we tapped some agency veterans whose job it is to deal with celebs and asked: how do you do it?

Start with the creative idea

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