Best Buy's Store-Within-a-Store Bet is Paying Off


Best Buy’s store-within-a-store bet is starting to pay off.

The world’s largest electronics chain posted its fourth-straight quarter of same-store sales gains thanks to higher demand for appliances, TVs and phones, and is preparing to offer top brands like Apple and Microsoft even more shelf space heading into the holiday season.

Same-store sales rose 3.8% in the second quarter of 2015, the company said in a statement on Tuesday.

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