BermanBraun Aims New Site Aimed At Invisible Demo: Baby Boomers
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Baby Boomers surf the web too, albeit perhaps while wearing bifocals and on a decade-old version of Internet Explorer. Media and entertainment company BermanBraun feels the over-50 crowd is an underserved audience online and has created a website just for them.
Named Purple Clover, the site aims to provide content for people “rewiring for their third act,” said BermanBraun president Jeff Berman (no relation to the company’s co-founder Gail Berman). Purple Clover has been in beta for the last month and features articles tailor-made for Baby Boomers like “Six-pack at Sixty?” and “The Hebrew Sex House for Seniors.”
“We saw no one offering a single platform for [Baby Boomers] to read, watch and engage and for advertisers to reach them there,” Mr. Berman said, adding that the typical article for folks 50-and-up is something like “9 Diseases You May Die From Tomorrow.”
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