Mar
23
Benjamin Moore Starts $50 Million Ad Campaign, Its Biggest Yet
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Benjamin Moore is rolling out a spring campaign that will total about $50 million in ad spending, according to the company, which called it the most robust and ambitious efforts in its 132-year history.
The new campaign, from The Martin Agency, will include TV, radio, print and digital components with a new tagline, “paint like no other.”
The first phase includes three spots focusing on the brand’s history of innovation, including its premium Regal Select paint and its Natura “Zero-VOC and Zero Emissions” paint. Themed “Feats of Can,” CMO Ron Schuller said it will educate consumers on the different qualities of the paints and signal that the paint company can support upcoming spring projects.
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