Benefit Cosmetics: Hello Happy

Benefit’s golden rule: don’t take yourself (nor your makeup) too seriously. This is why Benefit’s instant beauty solutions are all about making beauty feel good and be fun. Because laughter is the best cosmetic, showcasing your best and most truthful self. Benefit Cosmetics are like your super funny, free-spirited, badass girlfriend. You count on them to always have your back, to break some rules and be down for a good time. We wanted to spread the laugh and were more-than-happy (pun intended) to communicate this joyful global message around 44 countries.

Video of Coreography

Video of Hello to camera

Video of Bouncing balloons

Video of Jumping to the pool

Video of Kiss by model

Video of Fly with balloons

Video of Go with the fan

Video of Silly Faces

Video of Tarzan

Video of Selfie with model

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