Hasta La Creative!

Belvedere Vodka, the original super-premium vodka, is excited to debut its stunning limited-edition bottle with GRAMMY-nominated musician, actor, and activist Janelle Monáe, available in-store globally beginning June 2019.

The metallic collage design, with an aesthetic aimed to peel back layers and reveal the beauty within, illustrates the multifaceted character of both Monáe and Belvedere. The final punctuation is the phrase “Beautiful Future,” a nod to Monáe and Belvedere’s shared vision of a future where natural character, integrity, diversity and self-expression are celebrated.

The narrative for “A Beautiful Future” builds on the program which kicked off last year when Belvedere and Monae hosted a brunch for Monae’s grassroots movement, Fem the Future, a movement dedicated to advancing awareness and opportunities for women and those who identify as women through music, arts, mentorship and education. Following, a social media campaign asked consumers to define what “A Beautiful Future” looks like to them. Responses included optimistic messages of diversity, self-expression, inclusion and empowerment. In a series of co-created content debuting today, Monáe will read aloud a selection of these inspiring posts, calling for a beautiful future to start now.