Oct
08
Being Latino Means More Than Seeing Our Demographic as a Business Opportunity
Posted in: Uncategorized
It comes as no surprise that part of our job as marketers is to romanticize the product we sell to our audience. I wonder if sometimes the process of selling the idea of marketing to Hispanics, we get more caught up in evangelizing about the younger age, larger families and almost $1 trillion spending power this consumer has and we overlook the fact that this lucrative consumer segment is more than just a consumer segment.
Post a Comment