beIN SPORTS: beIN SPORTS Farewell Jersey

beIN SPORTS Digital Ad - beIN SPORTS Farewell Jersey

Autographed jerseys are a way in which athletes give fans a memento they can keep and enjoy forever. (Andres Iniesta himself probably signed thousands of these throughout his career.) As the exclusive broadcaster of the Spanish LaLiga where Andres Iniesta made history, beIN SPORTS USA decided to reverse this dynamic and give fans in the USA the opportunity to sign a Farewell Jersey through Instagram as a parting gift that would be given to Andres Iniesta who retired from Barcelona after 21 years of history and success.

Video of Andres Iniesta Farewell Jersey I VMLY&R & beIN SPORTS Case Study

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