Feb 09

Behind the Tumble of Tumblr, the Once-Hot Blogging and Social Advertising Player

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There was a time when Tumblr was included in the upper echelon of social networks, mentioned alongside giants like Facebook, Twitter and Instagram. Yahoo saw enough potential in Tumblr to spend $1.1 billion to acquire the blogging platform in May 2013, and then-Yahoo CEO Marissa Mayer took to Tumblr to rally the troops: “We promise…

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