Aug
25
Behind the Scenes of a Campaign That Brags — Very Humbly
Posted in: Uncategorized
How do you take a brand that has an unpretentious profile and blast its attributes to the world without diluting its homespun image?
Last, the agency created a radio spot. In it one man tells another that Cape Cod makes two things: belts “with little whales on them” and Cape Cod chips. The belts, he says, “are an embarrassment” but the chips, on the other hand, “are a local treasure.”
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