Behind the Cadillac Review and Interpublic’s New Agency ‘Rogue’
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The move of Cadillac’s creative account from Publicis Groupe’s Fallon in Minneapolis to a new Interpublic Group of Cos. team dubbed Rogue has prompted numerous questions.
How will a structure that’s spread out across multiple cities work for GM? Why the name ‘Rogue’ for the agency? And did Interpublic — which has been expanding its presence on the automaker’s roster — have an inside track all along? We spoke to General Motors to get some answers.
“All of the invited agencies demonstrated a high level of thinking and clearly worked very hard during the review process,” said Bob Ferguson, vice president of Global Cadillac, in a statement. “We selected Rogue because its strategic insights, creative vision for Cadillac and strong luxury and automotive experience were the best match for our global growth plan.”
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