May
03
Beck’s Appeals to Gen Z’s FOMO by Brewing a Beer for Seniors
Posted in: UncategorizedGen Z is top of mind for most marketers, but Beck’s built its latest campaign around excluding them. The beer brand collaborated with agency AKQA to release Beck’s 70+, a limited-edition brew designed for seniors. Beck’s claims to be the most bitter mainstream beer in Brazil, but as people age they lose some of their…
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