Beckman, Burkle Form Branded Entertainment Company, Revive ‘Fashion Rocks’
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Former Conde Nast exec Richard Beckman and billionaire investor Ron Burkle have formed a branded entertainment company called Three Lions Entertainment, a spokeswoman for the new venture said today.
The company’s first projects will be revivals of Fashion Rocks and Movies Rock, concerts produced by Mr. Beckman when he was was president of the Conde Nast Media Group.
Fashion Rocks’ five annual concerts evolved into lavish events at Radio City Music Hall in New York, CBS broadcasts and elaborate after-parties. Sponsors got ad pages in the Fashion Rocks print supplement to 16 Conde Nast titles’ September issues. Performers over the years included Beyonce, Justin Timberlake, Usher, Jennifer Lopez, David Bowie, the Pussycat Dolls, Arcade Fire, Tim McGraw, Duran Duran, Avril Lavigne, Jennifer Hudson, Ludacris, Carrie Underwood, Fergie and Aerosmith.
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