Hasta La Creative!

For the country’s advertising and marketing industry, the case is sensitive. Though Myanmar has opened up fast, with foreign brands from Coca-Cola to Unilever re-entering the country after sanctions were rolled back three years ago, foreigners may underestimate how conservative and traditional it remains.

One Westerner with ad industry experience in Southeast Asia said that people who know Myanmar Buddhism wouldn’t have dreamed of running such an ad.

Locally, he said, the case isn’t being perceived as a threat to the ad industry, but as a mistake by a foreign bar manager, with tragic consequences.

Continue reading at AdAge.com