Jan
30
Because Arturo Fuente Cigars Has So Much to Gain from the Everyday Man
Posted in: Uncategorized
“Duardo’s Brand,” which has a UGC feel to it (don’t tell Subway!) is Raging Artists’ attempt to (possibly) accomplish two things for its client:
1. Associate Arturo Fuente Cigars with the elite Cuban crowd through its choice of talent, Duardo Cantana
2. Put cigars back in the domestic space — into the mouths of men sitting around playing guitars, and men whose wives batter them senseless for smoking indoors
Post a Comment