Sep 06

Beauty Retailer Rips Up Category’s Rulebook by Flipping Insecurities Into Strengths

Posted in: Uncategorized

Advertising in the beauty category has sometimes been maligned for playing on people’s insecurities. But a new campaign from Lyko, a Sweden-based online beauty retailer, goes against these tropes by celebrating traits that could be seen as flaws. Created by Swedish agency ?kestam Holst NoA, the ads introduce the tagline “Every way is okay.” Instead…

Related posts:

  1. Walmart Jumps on the Fashion Resale Bandwagon With ThredUp Walmart is teaming up with resale platform ThredUp to offer...
  2. This Ecommerce Platform Offers Consumers What Amazon Can’t: Sustainable Convenience Following a career in convincing consumers to buy more stuff...
  3. TikTok Unveils Shopping Ads Suite of 3 Commerce Products TikTok introduced its newest suite of commerce products, Shopping Ads,...
  4. Brave Commerce Podcast: How Leveraging Collaboration Can Help Brands Capture New Audiences On this week’s episode of Brave Commerce, Mark Edmonson, chief...
Tags:
No Responses to “Beauty Retailer Rips Up Category’s Rulebook by Flipping Insecurities Into Strengths”

Post a Comment