Aug
18
Beats Rides #StraightOutta Right Onto Viral Video Chart
Posted in: Uncategorized“Straight Outta Compton” didn’t just shoot to the top of the box office last week. A Beats by Dre effort tied to the biopic about NWA also crashed to No. 3 on our latest Viral Video Chart as compiled by Visible Measures, covering the week through Sunday.
The #StraightOutta campaign, which directed people to a website where they could fill in the blank in “Straight Outta ____” with their own city (or anything else for that matter) and add a photo, was viewed 8.6 million times last week.
In other efforts, Drew Barrymore lands Walmart in the No. 4 slot (the marketer’s separate back-to-school effort was at No. 7 in the previous chart). And Isaiah Mustafa and Terry Crews team up to land Old Spice at No. 5.
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