Hasta La Creative!

California-based creative agency Pitch has recruited Rob Goldenberg, former director of brand marketing at Beats Music, as executive creative director, as well as Helena Skonieczny, who joins from TBWA Media/Arts/Lab as executive design director and creative director. Goldenberg, who spent most of the last two years at Beats Music, began his career in L.A. at Secret Weapon Marketing. He worked at Bates in Singapore before becoming associate creative director at Deutsch, where he created the “Trust me, I’m a Doctor” campaign for Dr Pepper. As a freelance at TBWA/Media Arts Lab, he helped craft the “Intention” campaign for Apple, which won two Cannes Gold Lions. Skonieczny’s work includes creating the visual identity for Crate & Barrel, as well as campaigns for brands including Apple’s iPhone 5s, Target, Diet Pepsi, Gatorade and Visa. Both Goldenberg and Skonieczny will report to Xanthe Wells, Pitch’s chief creative officer.

Goodby Silverstein & Partners has tapped Eric Kallman and Margaret Johnson to lead its San Francisco creative department, as co-chairs Jeff Goodby and Rich Silverstein take a step back from day-to-day responsibilities. Johnson is an 18-year veteran of the agency who has created work for Hagen-Dazs, HP, Nike and Logitech. She became one of the agency’s five partners in 2012. Kallman, who moves up to executive creative director, joined Goodby in March 2014 after work at Barton F Graf 9000. He is known for his work on Skittles, Old Spice, Career Builder, Coca-Cola, Kayak, Little Caesars and Ragu. Paul Caiozzo, who joined Goodby’s New York office in May, will continue to lead the creative department there.

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