Beats Music Taps Pepsi's Saint John as First Marketing Chief
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Beats Music has tapped Bozoma Saint John as its first marketing chief as competition in the music-streaming business heats up.
Ms. Saint John, who goes by “Boz,” had been the head of the Music and Entertainment Marketing Group for Pepsi-Cola North America. She will officially begin her role as senior VP, head of global marketing, on April 14, reporting to Beats Music CEO Ian Rogers.
In January, Beats Music debuted as a $10/month subscription music service. Like its eponymous headphone sibling founded by Dr. Dre and Jimmy Iovine, the music service seeks to set itself apart from its competition with music experts. In this case, experts who — along with sophisticated algorithms for preferences — curate playlists and suggestions meant to deliver what consumers will want to listen to next.
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