Beastie Boys Fire Back at GoldieBlox in Fight Over ‘Girls’


A media storm — a rather confusing media storm — has broken out over a one-week old YouTube video. It pits a Kickstarter-funded toy company against the Beastie Boys. Watch the video at the heart of the battle, then scroll down for the backstory.

GoldieBlox is barely a year old. It was started by Debbie Sterling, a Stanford-educated engineer, through a Kickstarter crowdfunding drive launched on Sept. 18, 2012, that pulled in $285,881 from 5,519 backers. Per Sterling’s Kickstarter pitch:

When I was a little girl, I thought the word, “engineering” was nerdy and intimidating and just for boys. I’ve since learned I was so wrong. Engineers build all the important things we use every day… things that make our lives better. The scary truth is that only 11% of engineers are women and girls start losing interest in science as young as age 8! This is our chance to change that statistic.

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