Aug
11
Beam Suntory Makes Agency Moves on Two Bourbon Brands
Posted in: Uncategorized
Beam Suntory has named Preacher of Austin, Texas, the creative agency-of-record for bourbon brands Knob Creek and Basil Hayden’s. The shop has also been assigned strategic and creative duties across Beam Suntory’s Irish Whiskey portfolio, with a focus on Kilbeggan and Tyrconnell in the U.S.
Walton Isaacson had previously handled Knob Creek and Basil Hayden’s. The agency was behind Knob Creek’s first TV ad in 2014.
New work for Basil Hayden’s is expected to hit this fall, while new Knob Creek advertising will launch in 2017.
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