Feb
28
Beam Suntory Begins ‘Premiumization’ Drive With Jerry Daykin Joining to Lead Global Media
Posted in: UncategorizedPremium spirits producer Beam Suntory, which owns brands such as Jim Beam, Maker’s Mark, Courvoisier and Knob Creek, has named Jerry Daykin as its vp of global media. Joining from GlaxoSmithKline Consumer Healthcare where he was senior media director EMEA, Daykin returns to the world of alcohol, having also previously worked in a senior media…
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