Be Proud of Small, and Other Tips on Navigating the Pitch Process
Posted in: Uncategorized
At Ad Age’s Small Agency Conference in Boston, a panel of industry veterans discussed the best ways of navigating new business today. Search consultancy AAR Partners Co-President Lisa Colantuono, 72andSunny Business Develoment Head Rebekah Jefferis, Work & Co Partner/Product Management Gene Liebel and new business consultancy RSW/US Owner and President Mark Sneider offered do’s and don’ts for the process, including missteps that you can make from the very first meeting and how to turn an outrageous fail into a winning move.
Don’t try to score on the first date. “People try to win the account from day one,” said Ms. Colantuono. “The most important thing to think about is getting invited to the next meeting,” not the end game, she said.
Don’t talk about yourself. “Do talk about the client,” said Mr. Sneider. “We have 50 clients across the U.S. and often, we see agencies defaulting to what’s comfortable, talking about themselves, which can sound generic. It’s better to come in with smart questions and begin creating a bridge.”
Post a Comment