Hasta La Creative!

Kirsten Flanik doesn’t believe women can have it all.

The renewed wave of media attention last year around the question of whether women can be “perfect” at home and at the office inspired Ms. Flanik, managing director at BBDO, New York, to start the agency’s Women’s Council. The 10-member group promotes what Ms. Flanik calls “an ongoing dialogue” about challenges women face at certain points in their careers.

“I felt that ‘having it all’ was the wrong conversation to be having,” she said. “Everyone sacrifices something at some point. But how can we send the message that this is an environment where you don’t have to opt out?”

Continue reading at AdAge.com