BBDO Ups Kirsten Flanik to CEO as John Osborn Joins OMD
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John Osborn is leaving his role as CEO of BBDO New York, a post he’s held since 2004, to become the U.S. CEO for OMD, the Omnicom Media Group-owned media agency. He will be replaced by Kirsten Flanik, who has held the role of BBDO president since last year.
Osborn succeeds Monica Karo, who is leaving to become OMD Worldwide’s chief client officer.
Osborn joined BBDO initially to work on the Pepsi business and later became principal architect of integrated marketing efforts at the agency. Though Osborn’s career has been on the creative side of the industry, he said his seat at BBDO gave him a good view into the inner workings of OMD and other media agencies. He was part of the in-house partnership with Omnicom Media Group’s Annalect data and analytics platform.
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