Hasta La Creative!

While this deceptive 10-minute(!) ad from BBDO Russia Group only reveals its secret alternate narrative when viewed in fast-forward, the agency does relay a certain important message when it comes to driving: don’t speed.

Filled with subliminal messaging for native insurance company inTouch, the ad injects plenty of hyperbole with a ridiculous title in hopes of building suspense. The campaign seems to be based on the theory that “Because our drivers are all impatient, they want to find the mentioned car crash quickly” while playing off of the Russians’ well-documented love of dashboard cameras. 

The Moscow-based agency cleverly inserted a head-on collision around the 3:25 mark that only appears when users drag the cursor ahead.

The agency explains:

“We figured that inserting frames from the alternative footage into the primary one at given intervals would cause the viewer watching the timeline thumbnails to see the animation from the alternative footage instead of the primary one.”

Not the worst way to be slightly enlightened while on break.