Jul 08

BBC Global News Inks Native Ads Partnership With TripleLift

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BBC Global News has signed an exclusive deal with ad-tech firm TripleLift to serve native advertising to its U.S. and Canadian audiences. It’s the first programmatic deal for the British public news service, which was founded in 1922 as a radio broadcaster. Previously, space inside digital stories was used for internal promotion. BBC Global News…

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