Mar
07
Base Your Brand on an Idea That’s Bigger Than Your Product
Posted in: UncategorizedThe average lifespan of a toy is only three to five years. Fad toys only last about eight months from launch to markdown. So, how has Mattel stuck around for nearly 80 years? Mattel president and COO Richard Dickson said it’s all about maintaining cultural relevance across generations. Dickson joined Adweek’s Challenger Brands Summit to…
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