Nov
25
Barilla Taps Dentsu Aegis' 360i as Its First U.S. Digital Agency of Record
Posted in: UncategorizedItalian pasta brand Barilla has hired Dentsu Aegis’ 360i as its first digital agency of record in the U.S.
“360i impressed us with their track record, consumer insights and deep experience positioning brands to succeed in today’s rapidly-evolving digital landscape,” said Beth Reilly, senior director of digital and social marketing for the Americas at Barilla, in a statement. “Digital and technology are driving everything today, and we needed the right partner with the right vision to aggressively move us toward putting digital at the center of how we win in the supermarket aisle.”
The agency will oversee the brand’s digital and social marketing, including strategy, content creation and website design.
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