Barbarian's Approach to Digital Content: A New Standalone Production Shop
Posted in: UncategorizedCheil-backed digital shop Barbarian is putting its own spin on the agency newsroom with the launch of a standalone production house called Lot112.
The group will produce long and short form video, stop motion animation, still photography, infographics and more, according to the agency. Running Lot112 will be a new set of senior hires, including filmmaker Craig Tepler, agency vet Heather Brown and media producer Eric Camins, as well as seven additional dedicated staffers.
“Clients are going to media partners to create all sorts of different pieces of content; they’re going to indie production companies; and they’re also going to agencies,” said Barbarian CEO Sophie Kelly. “The content is not good. It’s commodity content. I really want to hold the bar high on the quality of creative output.”
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