Banned from TV, TomTom's Steamy Wearables Spot Goes Viral
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Satellite navigation giant TomTom has made the nascent world of wearables sexy with a steamy commercial that had millions of eyes glued to the monitors last week.
The spot, set to the theme tune of “Chariots of Fire,” features a gorgeous model, whom we now all know as Alexandria Morgan, running down a beach (in slo-mo, obviously), unzipping her jacket and revealing one of her best assets via a strapless push-up bra. Dubbed “Run Strapless,” the short is a promo spot for TomTom’s new smartwatch — the Runner Cardio GPS, that tracks your heartbeat without, of course, a chest strap.
The creative, provocative enough to be reportedly banned from TV, amassed 2.9 million views on the interwebs over the week that ended on Sunday, according to Visible Measures.
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