Feb
09
Baneasa Shopping City: The Fashion Experiment
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Baneasa Shopping City
Black suit, gloves, oversized sunglasses. Does this outfit ring any bell? In the world of fashion, the most popular icons deliberately choose to wear the same clothes everyday and make it a personal trademark.
How important is it to get out of your comfort zone and try new styles, then? To find out the answer, Baneasa Shopping City and Geometry Global Bucharest launched “The fashion experiment”.
Advertising Agency:Geometry Global, Bucharest, Romania
Creative Director:Mihai Fetcu
Art Director:Bogdan Dinu
Copywriter:Ioana Ichim
Head Of Digital:Bogdan Teodorescu
Photographer:Catalin Opritescu
Additional Credits:Simona Costea, Raluca Nanu, Manuela Fulga, Claudia Neagoe, Alina Croitoru, Mina Ionescu
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