Aug
20
Balagan: The Brand Mascot Got Lost
Posted in: UncategorizedPrint
Balagan
Balagan is the most common play park for kids in Israel. The translation of the word Balagan is messy.
Because of the ‘mess’ The brand mascot- dinosaur ‘Dino’ got lost from the logo and the Kids all over the country
were supposed to find him in the Ads campaign.
Advertising Agency:Addict, Israel
CreditsExecutive Creative Director:Oren Meir
Creative Director:Ohad Tsaroom
Art Director:Keren Beitelman
Illustrator:Olga Kostenko
Digital Project Manager:barak ben hemo
Media:Shuli Fridman Maharshak
Client Account:Adi Spektor
Executive client Account:Eyal Blackman
Client Manager:Danielle Abu
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