Hasta La Creative!

The practice of trolling is being redefined by marketers as a disruptive and effective marketing platform that speaks to a new generation of people who use social media constantly, both young and old. It’s a means of direct and immediate communication and it creates a much coveted, totally interactive engagement with consumers. It’s also probably been the most inexpensive marketing platform out there.

Until this year’s Super Bowl.

During the big game Wendy’s trolled McDonald’s relentlessly, roasting it for its “flash frozen” beef patties in its “Iceberg” spot, in :15s that were essentially broadcast tweets with hashtags and, finally, suggesting that the “Frozen Arches” were responsible when the broadcast glitched for a few seconds with dead-air time.

Continue reading at AdAge.com