Badass branding can move you.

Even before google ad-sponsored piracy and Spotify’s abysmal streaming rates eradicated the chances of making a respectable living, musicians have supplemented their incomes with day jobs until their dreams of making it big came true. R.E.M.’s Peter Buck worked in a record store. Soul Coughing front man Mike Doughty worked the door at The Knitting Factory. When the Velvet Underground broke up, Lou Reed worked as a typist in his father’s office.

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