May
24
Bad Locations: WaWa, Walgreens and Others Try to Clean Bad Map Data
Posted in: Uncategorized
About a year ago Amanda Hudson missed her Walgreen’s health clinic appointment because Google Maps steered her to the wrong side of Grand Parkway in Katy, Texas. She complained in a Google review and gave the store itself a terrible review for good measure.
Far from an anomaly, her experience is an everyday challenge for marketers with numerous locations. It turns out that there’s a lot of shoddy information floating around online maps, mobile apps and social pages.
“Incorrect data is always a problem,” said Kyle Eggleston, a senior analyst on the Walgreens search engine optimization team. “It’s a constant struggle.”
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