Bad Cellphone Reception Won't Work for You on Mother's Day: It's Last Night's New Ads
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Taco Bell is giving a free Biscuit Taco on May 5 to those who “defect” from the breakfast served in the fictional dictatorship of its latest ad campaign.
Brands have also started trying to capitalize on Mother’s Day: Verizon argues its better reception helps you win more love from your mother than your sibling who does not have Verizon. And 1-800-Flowers.com makes the more straight-forward pitch: You should get your mom flowers.
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