Back-to-School Shoppers Plan Biggest Spending Boost in Years
Posted in: UncategorizedEven as broader retail spending shows signs of slipping, there’s a bright spot for the industry: More U.S. parents are planning to increase their back-to-school budgets this fall than at any time in at least the past four years.
About 67% of consumers plan to boost purchases this season from last year, according to a survey released Tuesday by the International Council of Shopping Centers. That would be the biggest gain since the group began tracking the figure in 2012.
The bullish buying plans are good news for retailers, which see the back-to-school season as second only to the holiday shopping period in importance. Merchants last year struggled through the slowest sales growth since the recession ended in 2009.
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