Bacardi Eliminates Global CMO Role
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Liquor marketer Bacardi Limited is eliminating its global chief marketing officer position as it splits executive duties between two new CMOs overseeing North America and Europe.
The organizational changes, announced today, will result in the departure of Dima Ivanov, who had served as global CMO since January. Mauricio Vergara has been named CMO for North America, where his duties will also include global oversight for the Bacardi and Grey Goose brands. Mr. Vergara has been at Bacardi since 2013, holding a variety of regional and global marketing and sales roles.
Shane Hoyne will take over as CMO for Europe and will also assume global lead duties for Martini, Dewar’s, William Lawson’s and Bombay. He was previously at William Grant & Sons where he was global brands director on Grant’s Whisky, Drambuie and Tullamore Dew Irish Whiskey.
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