Jul
12
Baby Dove Pulls U.K. Breastfeeding Ad After Complaints
Posted in: Uncategorized
Dove has made a name for itself as a marketer by pushing boundaries and depicting women of all ages, shapes and sizes in its “Campaign for Real Beauty.”
But in the U.K., the Unilever-owned brand seems to have misjudged the appetite for “real,” with an ad for the recently-launched Dove Baby skincare showing a woman breastfeeding her baby.
After a barrage of complaints from the British public, Unilever has pulled the ad, which reads, “75% say breastfeeding in public is fine. 25% say put them away. What’s your way?”
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