Hasta La Creative!

Marketing budgets at b-to-b companies are set to rise 6% in 2014, according to a Forrester Research report released Tuesday. Despite that solid increase, spending will still trail pre-recession levels.

The report, conducted in conjunction with the Business Marketing Association (BMA), found that marketing budgets will eek back up to 4% of company revenue in 2014. That’s still less than the 5% to 10% many companies had in place before the 2008 recession, but an improvement over the 2.5% Forrester reported two years ago.

“Business is just tightening its belt all around,” said Forrester VP and senior analyst Laura Ramos. “You have to really prove that you’re going to return value to the business to get more budget money.”

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