May
08
B-to-B Software Company Makes You Rethink Global Symbol for Women
Posted in: Uncategorized
Why would a b-to-b software company that makes an invisible, totally meta product (agile project management software for software developers) launch a campaign like this?
That’s the question Axosoft poses on the landing page of its “It Was Never a Dress” campaign, which has gone viral on social networks since launching last week at the Girls in Tech Catalyst Conference in Phoenix.
Since the campaign launched, Axosoft has received nearly 18 million impressions for its hashtag #itwasneveradress.
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