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While virtual reality has been used primarily for consumer applications such as video games and movies, some business-to-business marketers are beginning to test the waters with VR in industries including manufacturing, architecture, construction and hospitals.

Advances in technology that make VR more accessible to users, such as Samsung Gear VR, as well as investment from big players such as Facebook — which acquired Oculus Rift last year — are giving b-to-b marketers new ways to demo big, complex equipment to buyers in settings from live events to individual sales calls.

“Virtual reality is another part of the puzzle for us in terms of opening up the world of GE and doing it through visual storytelling,” said Katrina Craigwell, director-global content and programming at GE. “The more we can show rather than tell, the better we do.”

Continue reading at AdAge.com