Nov
20
B-to-B Case Study: How to Stand Out at a Crowded Industry Event
Posted in: Uncategorized
To debut the launch of rGuest, a cloud-based property management system, software company Agilysys created a “Hollywood Premiere” campaign at the hospitality industry’s largest event this summer.
The campaign debuted at the Hospitality Industry Technology Exposition and Conference (HITEC) in Los Angeles in June, and was designed to help Agilysys stand out among its competitors. It took a Hollywood-themed approach, complete with a movie trailer and a red-carpet presence at the event.
“This is the first time we’ve ever done anything like this, so it’s really moving the needle for us in what we’re trying to accomplish from a marketing and awareness standpoint,” said Michael Buckham-White, senior VP-sales and marketing at Agilysys.
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