Jul
31
B-to-B Case Study: How PotashCorp Grew Results With Data App for Farmers
Posted in: Uncategorized
Fertilizer company PotashCorp had a problem: convince farmers they shouldn’t stop using its product, even when times were tough.
“Unfortunately, fertilizer application — particularly potash — can be viewed by some farmers as expendable in the short term,” said Tom Pasztor, senior director-stakeholder communications at PotashCorp. “Our challenge was to change this mindset and build a business case for increasing potash applications.”
But telling customers they needed potash — a soil nutrient made of potassium — wasn’t enough; the company need to show them.
Post a Comment