Jan 27

B-to-B Behavioral Intent Evolves—Why First-and Third-Party Data Matters More Than Ever 

Posted in: Uncategorized

Editor’s note: This article was submitted in response to Performance Marketing contributor Erik Matlick’s December guest post entitled, While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data The data game has changed. All b-to-b intent providers claim to offer accurate and timely information on buyers actively in-market, but those with an overdependence on…

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