B-Reel Signs Hiro, Humble Acquires Paranoid and More


B-Reel has added director Jesper Hiro, formerly signed to Acne Production, to its roster for international representation in the U.S., U.K., Scandinavia, Canada, Germany, France, and Australasia. Hiro’s work includes Optimum’s “No” with Mother NYC, Tesco’s “Mum of the Year” with Wieden & Kennedy London, and Calpol spots “Tent” and “Shark” with JWT London. He has received awards at shows including Cannes Lions, Swedish Advertising Awards, Finnish Voitto Awards, Clio, British Television Advertising Awards, and Eurobest.

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