Mar
04
Axe Woos Gen Z Women in Surreal Ad Starring Coi Leray and Metro Boomin
Posted in: UncategorizedWith Axe finding its sweet spot with Generation Z men, its latest marketing effort looks to expand that reach to Gen Z women. The brand recruited two of the generation’s biggest music stars–diamond-certified producer Metro Boomin and platinum-selling artist Coi Leray–with the latter becoming the first woman to lead an Axe campaign. Both Boomin–who recently…
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