Oct
12
Axe Made a Product Scent Called Leather + Cookies, and Has a Weird Ad to Match
Posted in: UncategorizedWay back in the 1970s, a team at Ogilvy came up with the timeless phrase “Two great tastes that taste great together.” That classic bit of copywriting described the irresistible combination of chocolate and peanut butter in Reese’s cups. But it could apply to almost any two seemingly incongruous flavors, smells or other sensations, including…
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