AWNY Unveils New Identity: She Runs It
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Advertising Women of New York is unveiling a rebranding at Advertising Week: The group, known as AWNY since 1934, will now be called She Runs It as the organization seeks to expand nationally and broaden its focus.
Lynn Branigan, president-CEO of the 1,700-strong organization, said AWNY decided to change its name because it has shifted as much as the industry has in recent years and is now about “much more than advertising.” AWNY’s founding name in 1912 was League of Advertising Women.
“We want to be more inclusive of the broader marketing ecosystem,” said Ms. Branigan. She added that the name change will help people and companies understand that She Runs It is an “organization that paves the way for more women to lead at every level in marketing and media.” To that end, it’s also releasing some eye-opening statistics this week.
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